Two good Grant McCracken posts on the tedium of overgrown Joe Colleges that populate beer ads:
Personally I like beer ads that don't have anything to do with beer. Oh look, horses playing football. Cool! What does that have to do with Budwesier? Who cares? I already know everything I need to know about Bud and Bud drinkers. It seems like the entire point for macrobrew ads is to just remind me that they exist, so you might as well show me something fun while you're at it and leave Beer Swilling Frat Guy out of it.