At this point I would rather the average beer or car or cellphone company just give up on buying ads that attempt tell me anything about their products. I'd like to see someone hire Spike Jonze or Knox Harrington* to make a handful of 30 or 60 second video clips and throw a "Brought to you by Verizon" up at the end.
* No, not theKnox Harrington. Just some contemporary video artist. Though now that I think about it, I bet you could get David Thewlis in character and have him do something wacky that would be worth watching.