Facebook's Fatal Error - The Daily Beast
At the minute that tomorrow night turns into Saturday morning, if all goes right, Facebook's servers will be overloaded by millions of people racing to register their personal usernames with the social media Web site, so that their friends—and anyone else in the known universe—will be able to find them even easier. Instead of trying "Douglas Rushkoff" in the site's search window, or laboriously tracking me through your own friends and groups, my name will easily show up on Google, and you'll be able to find me through a simple Facebook URL that I can trumpet to the world.
That is, if I manage to stake a claim to my own name. The personal stakes here are obvious. Doug Rushkoff is relatively unique, but pity the few thousand Robert Johnsons out there. If they’re lightning quick and fairly lucky during in the wee hours, they’ll get something sporty like www.facebook.com/RobJohnson. More likely, their overarching Facebook persona is doomed to RJ1167 or Mynameisrobertjohnsonyesitis. [...]
But Facebook's new page-naming scheme actually brings up other memories for me, ones that hold bigger stakes for the company itself. It reminds me of the moment that AOL, formerly a completely closed network with its own content, allowed its users onto the greater Internet for the first time. [...]
By opening itself to the greater Internet, AOL revealed itself as something of a wading pool. A mini-Internet. Once people could use AOL as a portal to the true, unadulterated, global net, the company was reduced to an ISP. AOL became series of phone numbers you dial to get online, and little more. [...]
Facebook must be hoping the name change will not only make the site more user friendly, but also get people to start thinking of their Facebook pages as their public faces for both personal and business activities: true home pages.
That’s a problem. Facebook's relative detachment from the Internet is not a bug, but a feature. Its only competitive advantage in the Internet space—its only reason for being—was that it was more personal, more closed off, and arguably more private than the Internet itself. Even then, the biggest problem has never been how to get people to find you, but how to not friend many of those who do. Now that we'll be quickly findable via Google, what's left to distinguish this social-networking site from the social network that is… the Internet?
(Via
Jacob Grier)
This is actually the first I've heard of this Facebook URL thing, so I'm not sure what to add except to say that Rushkoff is right to recognize that the biggest threat to social network systems is over growth and over exposure. I think he's dead on about this.
Like I said, I'm not familiar with what the features of this new Facebook system are, but I don't think I want to make it easier for people to Google my Facebook page, for pretty much the same reason I don't use my name on this blog: neither this blog nor my Facebook page are the front I wish to present to the internet at large.
Someday I'd going to be applying for academic jobs, and the first thing any member of a faculty search committee is going to do is Google my name. That's a given. And what they're going to find is my professional/personal page hosted by my university that I've created for exactly that reason. It's not 100% business, I've still got info about what books I'm reading and what movies I like and some vacation snap shots and such, but it's true raison d'être is to disseminate my CV and list my publications and present my research statement. Those are the things that I want people to find when they go looking for me on the internet. That is the facade of my public internet persona.
(This is a theme that the guys on the
Stack Overflow podcast bring up from time to time. You really should think of the public information available online as branding for yourself. If you don't have a basic webpage listing some basic information about you that you would like people to know then you are leaving up to fate as to what your identity will be in the eyes of anyone who searches for you. And that doesn't just apply to software engineers like them or academics like me. I'm constantly shocked by the number of service people and handymen and small companies whose only web presence is a listing on yellowpages.com. Seriously, folks, if I need to actually open the phonebook to find you, you are dead to me and everyone else under 30. Hire your nephew or some high school student or neighbor to throw up a basic HTML page listing your address and hours of operation and phone number. You don't want a couple of mediocre Yahoo! business reviews to be your only presence on the Internet.)
Friends have asked me why I don't use my real name here, and it's just that I don't want some snarky
excoriation of the Prince of Wales, for instance, being the first thing that people see when they Google me. It's not that I don't stand behind my opinions, it's just that those opinions aren't the first thing I want people to know about me. And frankly it wouldn't be any fun for me if I had to write every post with some monitor daemon running in the background of my mind considering how potential employers could possible misinterpret or misconstrue everything I write. I don't think what I would turn out would be as much fun for you either.
Similarly there's nothing particularly incriminating on my Facebook page. It's not like I have pictures of me doing anything illegal or improprietous. That's just not the identity I want to present to the world. I'm sure FB will have some sort of privacy settings so that won't be a problem, but I'm just not sure what kind of person out of high school would want their FB page to be the leading representation of their public, online identity. Probably not the sort of people that advertisers are going to trip over themselves to get, anyway.
Careful and long-time readers may note that I'm not exactly being fastidious about covering my tracks as to my real identity here. There are ample clues and I'm sure any half-motivated j-school student could track down my real identity. No matter. As long as my CV is the first things you get when you Google my name I'm cool.
This issue of blogger anonymity has actually been on my mind recently, since
Patrick and
Ken at Popehat have both posted on it this week. Patrick points out that the principle reason to write under your real name is that to do otherwise causes you to lose some credibility. I'm cool with that. I don't really care whether people find me credible or not. Every person who reads this could decide I'm wrong about everything I write, and my life would go on unchanged.
I have thought recently about adopting a pseudonym though, just so that people don't have to refer to me as "SB7." Having spent a decade referring to people (not face-to-face of course) by using their brief log-in names to their UNIX accounts, calling someone "SB7" is a totally normal thing for me. I'm realizing this is not so common for people generally, so maybe I'll adopt an actual name just to grease the wheels. Look for that at some point in the future.
(And by the way, Patrick is right that "National Review today is a shadow of what it once was." WFB founded a magazine that was as intellectual and witty and roguish as he was; now they're putting out GOP-partisan lowest-common-denominator
flapdoodle like this. Shameful.
And speaking of anonymity and the decline of NR, I just found out that
Rob Long, writer and EP of
Cheers, one of my all-time favorite shows, and host of the podcast
Martini Shot, was the anonymous author of the humorous NR column "Letters from Al" that ran through the 90's. Wonderful.)