I had heard that US wineries can no longer use European geonyms like Champagne or Chianti in their branding, but I'd not heard that Californian vintner Peltier Station had come up with such a geeky work-around. They've named their new Port (a word now on the proscribed list, which can be found here) "USB" and are letting technological word association do the rest. Bravo. I love the logo design too.
Tyler "Dr. Vino" Colman is holding a contest for the best replacement for "port" on US labels. I nominated "Not Starboard" for a specific brand (tagline: "Not just any ______ in a storm."), or "starboard" for a generic term. Head over to Dr Vino and enter your suggestions. Or leave a comment seconding mine. (Yeah, I want that prize.)